In 1860, Giovanni Panerai opened his watch-making shop in Florence, Italy. Florence¡¯s first watchmaker, G. Panerai & Co., quickly established a reputation for making exquisitely crafted watches. Knowing that Swiss watch craftsmanship was unparalleled, Panerai contacted the most prestigious Swiss watch manufacturers and began modeling his Panerai watches around the precisely crafted and dependable Swiss model. Over time, the business flourished. Panerai is aim to build reliable watches that meet stringent production criteria followed Swiss technology and Italian design.